Visa and Mastercard already reach well over 100 million merchant locations. A card lets the stablecoin sit in the background while the merchant sees an ordinary transaction.
For a regulated brand, cards keep things conventional: no private keys, no blockchain steps. That can widen the audience beyond crypto-native users.
Convenience is custodial. Users rely on the issuer and its partners for security, redemption and access, which reintroduces the counterparty risk crypto aimed to reduce.
Adoption will hinge on real fees, exchange-rate spreads and how on- and off-ramps work per market, not on the launch announcement itself.
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