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Robinhood just bought bitcoin with its own money, not customer funds.
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On October 7, 2026, a Robinhood executive disclosed a 25 million dollar bitcoin purchase on a livestream.
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That is tiny next to the roughly 25 to 30 billion dollars in crypto Robinhood already holds in custody for customers.
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Those custody assets belong to users. The new purchase sits on Robinhood's own corporate balance sheet.
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Less than a year earlier, Robinhood's incoming CFO had publicly questioned whether buying bitcoin was the best use of the company's capital.
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Robinhood called the purchase a statement of commitment, not a bet on bitcoin's price.
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It joins a growing list of public companies, from Strategy to Metaplanet, holding bitcoin as a corporate reserve asset.
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The position is small: Robinhood says it is about a quarter of one percent of the company's market value.